Case study / Web Apps & Care
A startup marketing site that ships weekly
Built so a small team can change the message on Monday and ship it the same afternoon, without a redesign every quarter.
The brief
An early-stage product team needed a marketing site they could edit weekly as positioning changed, plus a maintenance arrangement that catches regressions before customers do.
01 / Approach
Composable page sections
Pages are assembled from a small set of tested sections, so a new campaign page is a configuration change rather than a build.
02 / Approach
Performance budgets in CI
Bundle size and Core Web Vitals thresholds are checked on every change, so a regression is caught at build time.
03 / Approach
Care plan, not a contract to forget
Monthly updates, uptime checks and a short written report — the ongoing side of the work, made visible.
Project facts
- Sector
- Startups & SaaS
- Timeline
- 5 weeks + ongoing care
- Service
- Web Apps & Care
What we used
- Component library
- Performance budgets
- Uptime monitoring
- Monthly maintenance
What changed
- New campaign pages assembled in hours, not weeks
- Performance thresholds enforced on every deployment
- Monthly written report covering uptime, updates and vitals
These are conceptual demonstrations of our approach, not claims about a named client project.
Related work
Want the reasoning behind these decisions? Read the Cartvys resources or see what this kind of work costs.