Case study / E-Commerce Development
A storefront where the checkout stops arguing
Product-led layout, obvious pricing and a checkout that gets out of the way — built to be measured after launch.
The brief
A small retailer with a growing catalogue and a checkout that shed customers at the delivery step. The build focused on product discovery, honest cost disclosure and image performance across a large catalogue.
01 / Approach
Discovery over decoration
A calm grid, filters that reflect how the catalogue is actually browsed, and product cards that show price and availability without a hover.
02 / Approach
No surprises at checkout
Delivery cost and timing appear on the product page, not three steps into the basket.
03 / Approach
Image budget discipline
Responsive image sets, modern formats and lazy loading below the fold keep a heavy catalogue inside a strict performance budget.
Project facts
- Sector
- Retail & E-Commerce
- Timeline
- 6 weeks
- Service
- E-Commerce Development
What we used
- Responsive images
- Server rendering
- Search-friendly filters
- Analytics instrumentation
What changed
- Delivery cost surfaced before the basket step
- Catalogue pages inside a 1.5s largest contentful paint budget
- Filter and sort state shareable via URL
These are conceptual demonstrations of our approach, not claims about a named client project.
Related work
Want the reasoning behind these decisions? Read the Cartvys resources or see what this kind of work costs.